150 Excellent Marketing Research Topics to Achieve Top Grades

Home » 150 Excellent Marketing Research Topics to Achieve Top Grades

If you are a marketing student, then you will have to write several assignments on marketing research topics. Right now, are you looking for the best marketing research paper topics? Don’t worry! We know how difficult it is to search and find hot marketing topics. So, to help you, here, in this blog post, we have shared a list of exclusive marketing research topic ideas worthy of fetching top grades.

How to Write a Marketing Research Paper

Marketing is a complex field of study that focuses on the innovative activities used by a company to promote and sell its products or services to the target audience. When you are asked to write a marketing research paper, you can consider writing on topics from business marketing strategies, marketing issues, or any other research areas related to the field of marketing.

First, a good research topic is needed for writing an excellent marketing research paper. So, based on your interest, identify a perfect marketing topic with a wide research scope. After you have identified a marketing research topic, go ahead and do a complete analysis of the topic.

Before you begin writing your research paper, sketch an outline based on your research analysis. Then, with the help of the outline, draft a well-structured marketing research paper with components such as introduction, body, and conclusion. When writing your research paper, make sure to provide relevant evidence to claim your key arguments and also include examples and references to support your claim.

Marketing Research Topics

List of Marketing Research Paper Topics

In marketing, you have a lot of research areas to focus on. For writing your marketing research paper, you can consider choosing topics from marketing research areas on consumer behavior, digital marketing, distribution, influential marketing, and so on.

 

Marketing Research Paper Topics Ideas

 

As marketing is a broad subject, identifying the best research topic from it might consume a lot of time. So, to make your topic selection process easier, here, we have grouped different categories and have listed some interesting marketing research topics for you to consider.

Explore the complete list of topics and pick an ideal marketing research topic that will help you score an A+ grade.

Marketing Research Paper Topics on Distribution

  1. Compare the distribution systems used by small companies and multinationals.
  2. Brand manipulation tactics that marketers used to get more clients.
  3. Analyzing the best distribution strategies for new companies in offshore marketing.
  4. Marketing mix application: A closer look at Facebook.
  5. The relationship between marketing research and business sales
  6. The best strategies for integrating new products into the targeted clients’ lifestyles?
  7. Is it effective to use Black Friday for driving sales?
  8. Modern business marketing tactics and paradigms.
  9. The main factors that determine customer satisfaction in young adults
  10. Mistakes to avoid when crafting new marketing distribution channels.
  11. How do businesses use technology in the marketing of distribution?
  12. What manipulation tactics do brands use to get more customers?
  13. How can social media impact the buying choices of shoppers?
  14. Discuss the pros and cons of offshore marketing
  15. Describe some best distribution strategies for new companies
  16. Compare and contrast reverse logistics and dual distribution channels
  17. Pros and cons of direct selling
  18. Evaluation of the most effective distribution channel to use for selling through intermediaries
  19. Compare and contrast the distribution mechanism in large-scale corporations and SMEs
  20. Discuss the strategies of Sensory marketing and their impact on advertising
  21. Opportunities and threats of marketing research in the twenty-first century
  22. Critical analysis of digital marketing trends over the past decade
  23. Discuss the future of traditional marketing channels

Marketing Research Topics

Marketing Research Topics on Consumer Behavior

  1. Analyze the consumer’s buying behavior for wedding suits.
  2. Analyze the importance of studying consumer behavior when taking your business abroad.
  3. The effects of women’s status on their buying behavior.
  4. How do ads influence consumer behavior?
  5. Using loyalty programs as tools of marketing.
  6. Are well-known brands always good in quality?
  7. Analyze marketing challenges in family-owned enterprises.
  8. Does the customer pay attention to product labels?
  9. Are customers properly equipped to protect themselves from direct marketing?
  10. Leadership in marketing teams.
  11. How does advertising impact consumer behavior?
  12. How does global marketing incorporate standardization?
  13. How to apply the Learning Model of Consumer Behavior in Marketing
  14. Compare and contrast the Engel-Kollat-Blackwell (EKB) model and the Hawkins-Stern impulse buying model
  15. Critical analysis of the Webster and Wind model of Consumer Behaviour
  16. How to use Sociological Model and Psychoanalytic Model to identify and track consumer behavior?
  17. Discuss the challenges associated with different consumer behavior models
  18. Review the effectiveness of the initiatives of Internet marketing critically
  19. Discuss the differences between digital marketing and traditional marketing
  20. Assess strategies, trends, and realities of digital marketing
  21. Investigate the impact of WOM (word-of-mouth) marketing on consumer behavior
  22. How influencer marketing helps companies to manage their reputation?

Impressive Market Research Topics

  1. Harmful impacts of advertising on children.
  2. Is radio a good method of advertising today?
  3. Marketing strategies used in the fashion industry.
  4. Is display marketing declining?
  5. Is centralized marketing for global brands a good idea?
  6. Analyze the strategies used in marketing baby and maternity products.
  7. Brand marketing and political campaigns.
  8. Evaluate the success factors in global marketing: A case study of Apple.
  9. Comparing the new market entry strategies: Uber versus Netflix.
  10. In-store branding and brand salience.
  11. How do marketing strategies differ across different cultures?
  12. How do brands exploit impulsive buying?

Internet Marketing Research Ideas

  1. Do customers prefer buying their products online?
  2. What are the latest trends in online marketing?
  3. What do customers look for when purchasing products online?
  4. Compare and contrast the effectiveness of traditional versus modern marketing strategies.
  5. Why does marketing content in online advertising go viral?
  6. How did Google’s mobile-first index affect online marketing?
  7. Online marketing and internet security.
  8. Can a business succeed without social media marketing?
  9. Why do you need to do competitor analysis to succeed in marketing your brand?
  10. Analyzing the effectiveness of Internet marketing in growing sales: A case study of American companies.
  11. Successful social media marketing approaches that helped break through the strong market monopoly
  12. Effect of TV Advertising on top of mind awareness

Influential Marketing Research Topics

  1. Is influencer marketing the most powerful form of marketing?
  2. Identify the most powerful promotion techniques.
  3. Relevance of Corporate Social Responsibility (CSR) in brand development.
  4. Analyze the most effective techniques to produce leads.
  5. Discuss the advantages and disadvantages of social media platforms.
  6. Video marketing is a new marketing trend
  7. What is the impression of click-baited sponsored content on the consumers?
  8. Briefly explain the content promotion of Pinterest.
  9. How do business sales and marketing research relate to one another?
  10. Analyze the significance of an email in marketing.
  11. Is direct marketing welcomed by people?
  12. Do people like being click-baited into sponsored posts?

Excellent Marketing Research Topics

  1. Marketing distribution channels and the mistakes you might avoid.
  2. The development and execution of investment banking in developing markets.
  3. Review Starbucks’ international market-entry strategy.
  4. Customer buying behavior and the sensory marketing role.
  5. The influence of performance management for both huge and diversified organizations.
  6. Gender influence on business startups.
  7. Logistic management and its inherent risks
  8. Conventional business marketing techniques and dimensions.
  9. Supply chain management and the impact of Information Technology.
  10. The benefits of a smartphone to understand customer thinking.
  11. Advertising and the application of humor.
  12. Significance of studying consumer behavior in an international business.
  13. Telemarketing- Evaluate the concept.
  14. Instagram versus Facebook- which is a better marketing platform?
  15. The impact of Brexit on the UK’s financial institutions.
  16. Women’s sentiments around comparison advertising
  17. Do consumers prefer purchasing routine grocery products online?

Best Marketing Research Topics

  1. What is the most effective form of marketing?
  2. Discuss the steps to implement Efficiency e-CRM.
  3. Study the influence of multinational trade agreements on the growth of developing economies.
  4. How does marketing content in online marketing get viral?
  5. Brand promotion and the use of celebrities- Discuss its impact on the ROI.
  6. The influence of Automated Service Interaction in retaining existing customers as well as attracting new ones.
  7. The influence of advertising on the recession period.
  8. Analyze the functions of mobile marketing.
  9. A look into marketing approaches that broke through strong market monopoly
  10. A study on how to make customers purchase goods and services in the luxury category
  11. Explain the concept of Artificial Intelligence in marketing.
  12. Comparison of advertising versus building brand equity
  13. The influence of advertising on the recession period.
  14. Analysis of the consumer buying behavior for Coca-Cola.
  15. Manipulation tactics: how brands get more customers
  16. What makes people want to share content with their friends?
  17. Marketing challenges around the evolving family structures
  18. Is centralized global marketing a good idea for brand health in the local market

Read more: Top Human Resources Research Topics and Ideas for Students

  1. Creating compelling content marketing campaigns in 10 steps
  2. Working more micro-content into marketing efforts
  3. The five Cs when creating content marketing copy
  4. Repurposing marketing content for small businesses
  5. The 10 biggest graphic design mistakes companies make in their marketing pieces
  6. The benefits of inbound marketing
  7. Are YouTube videos more engaging than TV ads?
  8. Will immersion marketing through VR technology be accepted?
  9. Does social media affect SEO ranking?
  10. Social media campaign ideas from big brands
  11. How to generate subscribers for your blog faster than ever
  12. How to effectively capitalize on the wearables market
  13. The best SEO strategies that increase site traffic
  14. Creating brand awareness by utilizing global event marketing
  15. The importance of a marketing plan to the success of a business or product launch
  16. How to find profitable niches in affiliate marketing?
  17. How to market products on an international level?
  18. Are grey SEO techniques safe?
  19. Video content marketing myths you must discard
  20. An exploration of the differences in marketing strategies across cultures
  21. How is augmented reality going to enhance marketing experiences?
  22. Harmful effects of advertising to kids
  23. Effect marketing strategies for restaurant businesses

Innovative Marketing Research Topics

  1. Discuss the Environmental determinants of international market entry strategies.
  2. Conduct an ethical examination of advertising deception.
  3. Explain the determinants and benefits of global product marketing.
  4. Analyze the marketing strategies of non-profit organizations.
  5. Discuss the evolution of relationship marketing.
  6. Essential content marketing strategies for SMEs.
  7. Analyze the psychology of sports marketing.
  8. Discuss the efficiency and usage of Social media marketing communication.
  9. Analyze the impact of search engine optimization on web accessibility.
  10. Examine the rise of storytelling as an essential element of content marketing strategy.

Wrapping Up

Out of the different topics suggested in this blog post, go with any topic of your choice and craft a well-structured, informative marketing research paper deserving of an A+ grade. In case, you are unsure how to compose a research paper on marketing topics, quickly avail of our marketing assignment help service. On our platform, we have several writers who are experts in the field of marketing to offer assignment help as per your needs for all kinds of academic papers. Without compromising the quality, our subject professionals will prepare and deliver plagiarism-free marketing research papers ahead of the deadline and will assist you in boosting your overall academic scores.

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